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If you’ve ever felt like cravings for sugar hit so fast and so strong that you have to answer them… this one’s for you.

In Part 1, we talked about blood sugar, hormones, and why cravings for sweets get louder in midlife. We talked about physiology. We talked about belly fat and why insulin and cortisol matter.

But today?

We’re talking about mindset.

Because the honest truth is that even when your blood sugar is steady, even when you’re eating Trim Healthy meals, even when you “know better”… cravings can still show up.

And when they do, it can feel like emotional eating is driving the bus.

I want to teach you the skill that changed everything for me.

The Mindset Shift That Changes Cravings for Sugar

For years, I lived in two extremes.

I either:

• fought cravings
• or gave into them

That’s it. Those were my two options.

I resisted. I white-knuckled. I tried to “buffet my flesh.” Or I gave up and gave in. And when I gave in, the ...

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Let me guess — you’re eating pretty well. You’re trying to stay on plan. You’re not living on donuts and soda.
And yet… the cravings for sugar still feel loud.

Not occasional.
Not “oh that sounds good.”
But persistent, nagging, hard-to-ignore cravings — especially in the afternoon or at night.

If that’s you, I want you to hear this right out of the gate:
This is not a willpower problem.

This is a midlife hormone + blood sugar conversation.

And that’s exactly why I teach breaking up with sugar, not “just stop eating it.”

Why Sugar Cravings Get Louder in Perimenopause and Menopause

One of the biggest shifts I see with my coaching clients after 40 is this:
what used to work… doesn’t anymore.

And sugar is one of the biggest places that shows up.

As estrogen starts to decline, your insulin sensitivity drops. That means your body doesn’t handle sugar — even natural sugar — the same way it used to. Cortisol spikes more easily. Sleep gets disrupt...

 MUSIC PROVIDED BY https://www.purple-planet.com/

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I want to share an inspiring story about one of my clients, Ruth, from my Feminine Freedom Pathway group. This Trim Healthy coaching program is designed for women looking to make lasting changes in their weight loss journey, focusing on hormones, mindset, and exercise. It’s amazing to see the transformations that happen, and I’m blessed and honored to be part of this journey with them.

As a coach, I don’t claim to have everything figured out. I’m deeply involved in the real, day-to-day challenges that my clients face, just like the ones I encounter myself. Ruth has been with my program for almost six months, striving to balance her weight loss efforts with her hormones, mindset, and exercise. It’s not easy to dial in all these aspects quickly, and many of you can relate to the frustration of trying to do everything at once.

One of my clients recently shared that after a year and a half, she f...

https://www.purple-planet.com/ 

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Are you a woman over 40 struggling with sugar cravings during menopause? 

You're not alone. 

Many women in this stage of life find themselves battling cravings, weight gain, and frustration with slow progress. 

But don’t get discouraged. In this post, we will explore game-changing strategies to help you gain better control over your eating habits and conquer those sugar cravings once and for all.

Why do I want junk food?

Menopause brings hormonal changes that mess with your body; these changes may cause increased sugar cravings and less willpower. 

They are often a result of your brain seeking a dopamine hit, which highly processed foods provide. The dopamine hit isn’t bad, and you can get it by eating fruits or walking. 

"The key is to realize that your thoughts are actually a part of the problem."

The good news is that you can change your thoughts. 

 You can choose what you think and believe; you do...

https://www.purple-planet.com/ 

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What you eat in midlife is essential to reach your health and weight loss goals. 

But the holidays can throw a wrench in your efforts to stay on your Trim Healthy plan.

What would the holiday season be if we didn’t have all the sugary goodies overwhelming every friend, work, and family gathering?

Can you even imagine?

On today’s podcast episode, I chatted with a dear friend, Coach Sarah Truitt from Araya Hope Health.

Sarah is a busy mama to 6 kids and has been following the Trim Healthy plan for the last ten years and actively coaching for the past 5. 

She is on a mission to empower, equip, and encourage women to lead the next generation in health and healing.

Her insights into shifting from unhealthy and inflammatory food choices during the holidays to creating new food traditions with family and friends are powerful.

You’ll want to hear how Sarah broke free from sugar addiction, reduced in...